Woodford Reserve has announced its partnership with Jeep Magic Millions horse racing Carnival. The news builds on Woodford’s long-standing international association with equine sports, the brand already aligned with the Kentucky Derby, USA; Belmont Park, New York; Travers Stakes at Saratoga Race Course, USA; and Royal Ascot, UK.
Magic Millions and Woodford have entered a three-year agreement, the inaugural $10 million race day set to include exclusive bourbon service and activations around the Gold Coast race day and Gold Coast yearling sale.
Michael McShane, Managing Director of Brown-Forman, stated, “We’re proud to partner with the Jeep Magic Millions Carnival and welcome such a significant event into our Woodford Reserve global equine platform. Woodford Reserve has a longstanding affiliation with the horse racing industry and world renowned equine events across the United States, United Kingdom and Australia. Australia’s first $10 million race day is a highlight on the equine calendar and we’re excited to offer our premium Kentucky bourbon whiskey to guests.”
The 2017 Jeep Magic Millions Carnival includes the larger premium thoroughbred auction house, with the sales and race day spanning over eight days from January 8th to 14th.
Vin Cox, Managing Director of Magic Millions, expressed, “We believe that Woodford Reserve, an international brand with a rich history of supporting the thoroughbred horse industry, is the perfect addition to our sponsorship portfolio. For Woodford Reserve to pin its colours to the Magic Millions Sales around Australia speaks volumes for the direction in which we are heading, placing us alongside the likes of the Kentucky Derby and Royal Ascot in the brand’s global equine platform.”
Magic Millions Carnival is 8-14 January 2017 on Queensland’s Gold Coast and in Western Australia from 7-21 February 2017.