In time for the 1-year anniversary of the same-sex marriage vote on November 15, Absolut limited edition bottle Absolut Drop arrives in Australia.
The inspiration behind Absolut Drop is the power of love can create a more open world and make a real difference to people’s lives, inparticulary in places where hate-speech and intolerance are widespread.
A bit about the design – Absolut travelled to racist and anti-LGBTQ protests, gathered hate signs, extracted the ink and re-used the ink to create the artwork on the bottles. The word love is featured in many languages expressing that love has no borders. The bottle has also been made using 70 per cent recycled glass from previous limited edition bottles.
“This message is incredibly important to us,” commented Eric Thomson, Pernod Ricard Australia, Marketing Director, “we’re passionate about creating a more open world, and we are excited to reveal Absolut Drop; the ultimate expression of this purpose.
Earlier this year we were proud to partner with Sydney Gay and Lesbian Mardi Gras for their milestone 40th anniversary of the globally renowned festival that is the embodiment of celebration, self-expression and acceptance.
By bringing people together with a message of love, we can create a sign of solidarity and along drive positive change to create a brighter and more open world.”
Absolut is about creating a better tomorrow. By building a more open world through creativity to encourage positive change. All we need is a drop of love, to start making a move towards a better place.
Absolut Drop limited edition bottle will be available to purchase in two colourways in a 700ml bottle from November 2018 in leading Australia liquor retailers at an RRP of $49.99.