The Tales of the Cocktail Foundation has announced the location of Tales on Tour 2019, and this time it’s headed to colourful streets of Puerto Rico.
The four-day festival will take place from March 10 – 13 in the barrio of Old San Juan, and, like Tales of the Cocktail, will include a Day of Service, a Day of Education, Beyond the Bar programming focused on mental health and wellness training, Spirited Dinners and the organisation’s unique Cocktail Apprentice Program.
Tales on Tour is an annual initiative that sees the Tales of the Cocktail Foundation work with a host city outside of New Orleans to help rebuild the region through supporting the local spirits community and hospitality industry.
“As New Orleanians, we live in a city rebuilt on hospitality in the wake of a natural disaster,” says Gary Solomon, Jr., Co-Chair of the Board of Directors of Tales of the Cocktail Foundation. “New Orleans’ culinary scene was instrumental in New Orleans’ long road to rebuilding and financial recovery. That shared sentiment really drew us to help a sister city through a genuine lens of hospitality.”
The Foundation’s Executive Board, Gary Solomon Jr. and Neal Bodenheimer, as well as Executive Director, Caroline Rosen, traveled to Puerto Rico recently to meet and discuss the venture with local bar owners, spirits professionals and organisations, including Discover Puerto Rico. While there, they uncovered a thriving and innovative cocktail scene that, if provided with enough support and resources, could positively impact the redevelopment and growth of the territory.
One such bar is La Factoria, a 2018 finalist for the Tales of the Cocktail Spirited Awards. La Factoria will work closely with the Foundation’s Executive Team throughout Tales on Tour to host a special takeover event.
Co-founder of the bar, Roberto Berdecia said, “It has been a very tough year and it has been incredible to see all of the support from the outside. Bringing Tales on Tour to Puerto Rico is going to make us feel part of something bigger. Those who come here will feel what we call ‘calor caribeño,’ meaning, make them part of the family!”
More information about the festival, including the detailed program, will be released in the coming weeks.