Fever-Tree is calling all venues to express their interest in taking part in the Fever-Tree Tonic and Gin Garden campaign. The award-winning premium mixer is set to convert bars and pubs into a gin-lovers haven, which will be their biggest campaign in Australia to date.
With gin consumption on the rise in Australia, up 25 per cent from last year, consumers are enjoying gin more than ever, and G&Ts are the perfect drink to hero the spirit. To accompany the gin, a quality tonic should be used making Fever-Tree the ideal combination with their vast premium range to select from.
The campaign is designed to harness consumer interest and increase sales in the gin category and overall G&T sales. Participating venues in the UK saw an increase in sales by up to 60 per cent.
By taking part in the activation, venues will have access to a range of premium POS including serveware, visibility items and custom ‘Tonic & Gin’ menus and social media assets.
Also, an online platform will provide insider tips from a range of experts including details on how to create the ultimate summer drinks menu, how to best use your venue garden space, and tips on how to use and benefit from social media. Find out more eat http://gardens.fever-tree.com.au/trade.
To further support the activation, on the Fever-Tree website will be an interactive map where consumers can view wherever their best Fever-Tree G&T Pub Garden is located. Also, various satellite events such as food pairing dinners and masterclasses can be viewed which will be magnified through PR and social media campaigns.
To be involved all you need to do is sign up here and express your interest in being an official Fever-Tree Tonic and Gin Gardens venue.