SouthTrade International has announced that Paul Slater will be the Brand Ambassador for Local Craft Spirits in Victoria and Tasmania. This role is a newly created one and is another strong step forward for the ever-growing category.
The job includes promoting education, brand awareness and trade engagement for all of SouthTrade’s local craft spirits. Which is a category that has tripled in size since 2016
SouthTrade International Managing Director, Ray Noble, says, “This rapid growth is forecast to increase tenfold as more consumers embrace Australian-made brands. It is a crucial time for SouthTrade International to invest further in local craft and spirits”.
Ironically, Paul was the Global Brand Ambassador for Starward Distillery. Which falls under as one of SouthTrades craft spirits. In 2018 he was also awarded the World Whisky Ambassador of the Year Award from the Australian Icons Of Whisky.
Paul said, “I am thrilled to join SouthTrade International and begin the next chapter of my career with a company that’s already dear to my heart. It’s an incredible time to be at the forefront of this movement and I’m so excited about working with the trade to bring these great brands and drinks to life.”