For the 11th year running, the highly respected SIP Awards took place in Irvine, California this May. The consumer judge competition saw a new record of 997 spirit brands competing for six award tiers across 93 different categories by 146 judges.
Australian owned Sesión Premium Tequila, founded by Jennifer Hawkins and Jake Wall won an impressive five awards at the International competition. Entering its three award-winning flavours Blanco, Reposado and Mocha.
Category -100% Agave Tequila Silver: Sesión Blanco – Double Gold
Category – 100% Agave Tequila – Reposado: Sesión Reposado – Silver
Category – Flavoured/Infused Tequila/Mezcal – Mocha: Sesión Mocha – Platinum Series Bottle Design: Sesión – Best in Class, Platinum
Innovation – New Tequila to Market
The consumer-judged competition is unaffected by industry bias as it allows the public to determine the winners for each category. Sesión Tequila was a clear favourite and stood out amongst other leading tequila brands.
Jake wall, Founder and Executive Chairman said: “It feels incredible to pick up five awards at this year’s SIP Awards. It’s extra special because it’s judged by a panel of unbiased consumers for the consumer. I am super proud of the Sesión team’s hard work, it’s really exciting times ahead for the business as we expand into the US. “
Jennifer Hawkins, Founder said: “What a surreal moment to hear that Sesión, our dream, had won five SIP Awards! We were hoping for one award but five is really unbelievable! I was so excited and emotional when we found out, maybe that’s because I’m pregnant but honestly, Jake and I are so humbled and unbelievably happy Sesión has been recognised at such a prestigious international competition. It makes all the work we’ve put in with our team worth it. We’re waving the Aussie flag proudly that’s for sure!”
It has been an exciting year for the brand, as it partnered with communications powerhouse M&C Saatchi Group last December. The group has defined and refined the brand identity, driving its awareness into the United States.
Jaimes Leggett, CEO M&C Saatchi Australia said: “We partnered with Sesión because we saw the potential and growth opportunity. We’re excited that the brand redesign has been recognised as Best in Class design. It’s a fantastic product led by a brilliant team. We’ve got an exciting journey ahead.”