Neat Spirits is soon to be absorbed into leading Asia Pacific independent spirits company, Proof & Company, and with it will go one of Australia’s most respected bartenders.
As part of the integration that will be completed by September this year, Charlie Ainsbury will join the newly named Proof & Company Australia as a Sydney-based ‘Spirits Evangelist’.
In this position, he will offer training and education to the distributor’s clients, deliver bar concept and beverage development for the creative team and act as a brand ambassador for the company’s portfolio of independent spirits brands.
Current Proof & Company Creative Director and fellow esteemed bartender, Jason Williams, will work closely with Charlie, dividing his time between Asia and Australia.
Over the past four years with the distributor, Jason has supervised bar projects and services for a number of Proof & Company’s clients across Asia, notably including celebrated bars ATLAS bar in Singapore and Charles H. in Seoul.
Both founded in 2012, Proof & Company and Neat Spirits focus on the distribution of independent spirits brands. Together with numerous other brands, the two companies share distribution of Maison Ferrand’s Citadelle Gin, Plantation Rums, and Pierre Ferrand Cognacs, as well as Mancino Vermouth and Los Danzantes Mezcal. The companies’ amalgamation will offer a single distribution platform for such brands spanning the Asia Pacific region, including Australia, New Zealand, Singapore, Hong Kong, Macau, China, Malaysia, Thailand, and Cambodia.