More than 400 of China’s most influential wine industry members gathered for a series of master classes showcasing some of Australia’s finest aged wines.
The Aged Wines master classes were held in Beijing, Guangzhou and Shanghai, giving guests the opportunity to taste the current vintage and back vintage wines from wineries across Australia.
James Dai, certified Australian wine educator and masterclass attendee said, “The aged Australian wines are not so frequently seen in the China market. This has been a rare chance to do an interesting comparison of the new and back vintage of the wines at the master class, which beautifully illustrated the ageing ability of Australian wine.”
Additionally, Wine Australia and the Barossa Grape and Wine Association partnered up to host a second set of master classes, featuring wines from the upcoming 2017 Barossa Wine Chapters Auction (to be held in April) in Beijing; and showcasing some of the emerging wine region’s most exciting wines and wineries at Barossa Discovery in Guangzhou.
Willa Yang, Wine Australia Head of Market, China, said, “This is the first time Wine Australia has hosted an aged wine master class in mainland China. We’ve already had highly positive feedback from many of our guests who said the master class was a great opportunity for them to learn of the aging ability of our finest wines.”
James March, Barossa Grape & Wine Association CEO added, “Barossa is one of the most well-known Australian wine regions in China and many are already familiar with Barossa’s well-established wineries. Through the master classes in Beijing and Guangzhou, we introduced some of Barossa’s rare and distinguished wines, as well as some of the perhaps lesser-known but still world-class wineries.
“I hope there will be an even wider choice of high quality and diverse Barossa wines for the wine trade and consumers to discover and purchase in the future.”