Somersby Cider has launched two new flavours; Watermelon and Low Carb cider perfect to enjoy over the warmer summer months. Both new flavours will feature alongside the existing range in premium retails stores throughout Australia.
The Lower Carb cider is Apple cider-flavoured and contains 30% less carbs and 30% less sugar compared to its Somersby Apple Original sibling. This is part of the ‘better for you’ option, developed by the Somersby team and gives consumers a choice to enjoy a beverage with is full of flavour without the guilt. The Lower Carb is available in can and bottle packs.
“We’ve closely followed the growth of the ‘better for you’ category over the last twelve months and had fantastic discussions with consumers about developing an offer in this space for Australia’s number one cider brand being Somersby,” said Michael Edmonds, General Manager of Marketing at Asahi Premium Beverages.
Following the success of their Blackberry cider, the team at Somersby are proud to welcome the new fruity flavour – Watermelon– to the range.
“New Somersby Watermelon has been the surprise of the summer, and really compliments our range. It’s fruity and refreshing and really evokes the feeling of summer,” Edmonds adds.
The new additions can be found at leading liquor stores including Dan Murphy’s, BWS, Liquorland, First Choice and other independent stores, alongside the entire Somersby range.