Just in time for summer, MOJO Crafted Kombucha have launched two new flavours, Lemon Squash and Ginger in new 1L bottles and Mango Lime available in 450ml.
“The new flavours and sizes are takes on old classics, and make the perfect substitute for high-sugar soft drinks over the Australian summer,” said MOJO founder Anthony Crabb.
“While we’ve incorporated some more familiar flavour profiles into these new recipes, the fundamental quality and commitment to traditional kombucha fermentation remains.
“We want Australian consumers to understand kombucha and recognise more opportunities to make the simple smart switch without compromising on taste or health. The new 1 litre sizing is also perfect for festive entertaining – just add fresh fruit and handfuls of crushed ice for a spectacular party starter.”
A 2017 Nielsen study* on soft drink alternatives in Australia showed the kombucha category had experienced 173.8 per cent growth in sales in the three years from 2015 to 2017.
“We’re thrilled so many Australians are interested in the health benefits and great taste of MOJO Kombucha,” Anthony said.
MOJO Crafted Kombucha is a low sugar, smooth refreshment containing powerful probiotics to support digestive and immune health. The new gut loving range will be exclusively available in Woolworths stores this summer.
*Nielsen Homescan: MAT to 11/8/2018