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Lion’s On A Magic Rock

Toby Knowles, Aaron Mooy, Matt Tapper, Richard Burhouse

Lion has snapped up another leading brand in the liquor industry. Acquiring 100% of the Magic Rock Brewing Company, a leading UK craft brewer.

Based in Huddersfield, Yorkshire, Magic Rock plans to grow even further around the globe with its new support with Lion. Already exporting to more than 25 countries worldwide, their team of 45 people continue to meet rising demand in the domestic market, building growth in pubs and supermarkets.

Photo: Sam Needham

Co-founder and Managing Director Richard Burhouse will remain actively involved within the business going forward and said “The best way for us to build on this legacy over the long term is to introduce Magic Rock beers to a much wider audience. We’re excited to be joining one of the world’s best brewing experts under the shared promise to keep making great beer, on a bigger scale, through their knowledge, expertise and investment.”

Matt Tapper, Lion’s Global Markets Managing Director, said: “Lion has a long and proud history in craft beer in Australia and New Zealand and we see some great opportunities to help put Magic Rock into the hands of more beer lovers.”

Founded 2011, within its first year of operations, Magic Rock was voted second best new brewery in the world in 2012, by the independent rating site RateBeer.com’s Top New Breweries awards. Since then it’s been voted five times as a top 100 world brewer on RateBeer.com.