Lion has announced that they have invested in the Healesville-based distillery, taking a whopping 50 per cent stake in the Four Pillars Gin business.
Established by Stuart Gregor, Cameron Mackenzie and Matt Jones in 2013, Four Pillars has become an award-winning craft gin brand that’s distributed around the world. Lion’s investment will allow the founders of Four Pillars to continue their pursuit of becoming the world’s leading craft gin brand.
“We have a terrific relationship with the senior management at Lion and reckon this is the start of a really exciting new chapter for our business,” said Stuart Gregor, Four Pillars co-founder.
“It would not be untrue to say that more than a few organisations have shown an interest in us over the past 18 months and Lion just felt the best. We like their focus on craft, we like the fact we will be their first and most important craft spirit brand, and we like the fact that part of the deal is a slab of Furphy every month for the rest of our lives.
Lion’s portfolio includes brands such as James Squire and Malt Shovel, Little Creatures, Kosciuszko, and Furphy. Giving them their reputation for being a pioneer in craft brewing.
Lion Managing Director James Brindley shared his enthusiasm for the announcement. What Matt, Cam and Stu have done in creating Four Pillars in just over five years is nothing short of remarkable and we want them to keep their hands on the wheel, while we offer advice, counsel and assistance.”
Vanguard Luxury Brands has been Four Pillars’ domestic distributor since 2013, and the same craft spirits experts will continue to sell Four Pillars to bars, retailers, restaurants and pubs across Australia.