Home Australia Cricketers Arms Hit it For Six With Session Ale

Cricketers Arms Hit it For Six With Session Ale

 

Award-winning brewery, Cricketers Arms has added a Session Ale to the range, giving consumers 3.5% ABV ale that doesn’t compromise on taste.

Available on and off-premise, Session Ale is a welcome addition to the range which includes Keeper’s Lager, Spearhead Pale Ale and Scorcher Summer Ale. Session Ale is available in 4 x 6 375ml cans. This refreshing ale is brewed to have the perfect balance of character and consistency, making it a solid addition to the Cricketers Arms range. Featuring three types of hops, including Australian flavours of Super Pride, the citrus spin of Cascade and Cricketers Arms’ signature Amarillo hops added late for balance.

Session Ale is available in 4 x 6 375ml cans. This refreshing ale is brewed to have the perfect balance of character and consistency, making it a steady addition to the Cricketers Arms range. Featuring three types of hops, including Australian flavours of Super Pride, the citrus spin of Cascade and Cricketers Arms’ signature Amarillo hops added late for balance.

Hamish McArthur, Cricketers Arms Brewer said, “Session Ale proves that your beer doesn’t need to be high strength to taste good, with an IBU of 26, this refreshing ale is hoppy but not especially bitter, balanced with full malt character from three malts and three hops, including our Cricketers Arms signature Amarillo hops.”

Beer Brand Manager for Asahi Premium Beverages, Sarah Wilson said, “Session Ale will help continue the growth of both the craft beer and mid-strength categories, by providing a consumer preferred full flavoured beer. For retailers, it introduces a greater range of craft mid-strength offers, which will increase penetration of the segment and at the same time trade shoppers into a higher dollar per litre brand.”

Cricketers Arms Founder and Brand Ambassador, Paul Scott said, “We are thrilled to launch Session Ale into the market and think consumers will love it.”

Cricketers Arms Session Ale is now available in a case for $55.00 or six pack for RRP $20.00. For more information check out www.cricketersarmsbeer.com.au.