This month Bombay Sapphire hosted events invited 60 of the generation of creative bartenders to take part in their Glasshouse Project. A project designed to push creative boundaries, where bartenders were required to develop a concept either for themselves, their customers, venue or the industry, with the only requirement being the inclusion of a Bombay Sapphire cocktail.
Leading the workshops were creatives Maximillian Malone, a mosaic and collage artist who creates awe-inspiring compositions and Sarah Rowan, who captivates audiences with her speed painting ability.
Peter Hollands, Bombay Brand Ambassador, said of the Bombay Sapphire Glasshouse, “This is a platform which we’ve done globally in previous years but it’s the first opportunity we’ve had to bring it to Australia, with the addition of the Creator Grant concept. It’s a great opportunity for us to put our money where our mouth is, to truly support creativity in all its forms in our industry. It’s going to be very interesting what the bartenders come up with, and I’m looking forward to bringing it to life.”
Bartenders’ concepts will predominantly be judged on creativity: Their final concept creation must be tangible, innovative, interesting, be personal and represent the individual bartender which the idea comes from, and be replicable for potential use in Bombay Sapphire’s greater brand offering. When building their concept they must consider the overall design, liquid, sustainability and experience.
The prizes for the Glasshouse Project are impressive. The overall winner with the most creative idea will win the Bombay Sapphire Creator Grant and will be awarded $20,000 to transform their idea into a reality, as well as an additional $3,000 cash for themselves and a celebration event in their own venue to unveil their creation. Second place receives $2,000 and third place receives $1,000.