Still Hate Tony Abbott? You probably do. It’s simply one of the many bold political statements that Melbourne’s East 9th Brewing have brilliantly blazoned across bottles of their Fog City Cloudy Cider, in a series they have dubbed The People Vs.
Known as ‘activist cider’, Fog City positively protests against the injustices of Australia’s bigoted politicians, laws and prejudices. Be it One Nation’s Pauline Hanson or Casino Mike. The team at East 9th, Josh Lefers, Stephen Wools and Benjamin Cairns have done this “To keep the bastards honest.”
“We are a national company, who wanted to talk about the damning issues that are affecting Australians, and people trying to come to Australia. These labels reflect our opinions and beliefs and we’d like to think that it’s also a reflection of many others people’s too,” said Josh Lefers of East 9th.
To understand how Fog City The People Vs. range came about, you only need to read the fine print on the reverse-side of the label.
“Some of our crew suggested we should jot down our own activist slogans that reflected beliefs we were passionate about. So we did, and we threw them into a hat, and what we pulled out became the bones of the The People Vs. series,” said Lefers, Wools and Cairns.
Fog City Cloudy Cider is a medium-dry cider made with homegrown Australian apples and pears. Fog City activist cider is available nationally from all good, open-minded, independent retailers for RRP$6.99 AUD per 500mL bottle.
East 9th Brewing will donate a percentage of the proceeds from Fog City Activist Cider each month to charities and organisations who help Australians and people trying to come to Australia. East 9th Brewing is another example of a brand stepping up when politicians aren’t.
For more information, visit e9thbrewing.com/fogcity