Latest figures from the Wine & Spirits Education Trust (WSET) indicate demand for wine and spirits education in China is booming.
Over the course of the academic year finishing 31st July 2018, 21,986 completed WSET training in China. This is the highest percentage of the record 94,822 candidates globally.
The enrolments have been attributed to the rising popularity of spirits in the region, promoting enthusiasts and professionals alike to educate themselves on what they and their customers are consuming.
Interestingly, the majority of candidates were from Mainland China, where the numbers were up by 18% to 15,177. Hong Kong saw 3,954 candidates over the academic year, while Taiwan recorded 2,508.
In recognition of this growing interest in spirits throughout the region, as well as the growth of Asian spirits worldwide, education on Baijiu, Shochu, Soju and will be added to the syllabus when the new WSET Level 3 Award in Spirits launches in August 2019.