The team behind Cape Grim have been busy with the launch of the brands new packaging and adding two new flavours to the range. The new packaging features a label designed to highlight the brand’s origin and handcrafted quality. The new unique flavours include Lemon Myrtle Honey and Wattleseed Coffee – they are bold, velvety and smooth.
Cape Grim 666 Vodka – Lemon Myrtle Honey bursts with natural expressions of the Australian bush using meticulously sourced ingredients from the world’s purest strain of Ligurian Bees on
Kangaroo Island. With the honey adding a soft sweetness, the palate gives a strong hit of lemon, delicate touches of eucalyptus and overall sweet, refreshing taste.
Cape Grim 666 Vodka – Wattleseed Coffee is the world’s first cold filtered coffee vodka created with artisanal coffee specialists St. Ali. Featuring a unique blend of roasted coffee flavours and earthy tones, Wattleseed Coffee is bold but not big, with hints of orange peel, dark cocoa and vanilla for a bitter-sweet finish.
Founder of Cape Grim 666 Vodka, Dean Lucas, explains, “The driving force behind the new label design was to bring 666 Vodka’s craft brand story back into the limelight creating a tangible link to Cape Grim, allowing bartenders to expand on and share their local craft spirit knowledge with customers,” concludes Lucas.
“With the rise in demand for fresh and unique tasting cocktails, we saw a great opportunity to showcase local Australian ingredients and create unique profiles. As the only craft producer, 100% focused on vodka, we are thrilled to bolster our product variety and deliver on-trend flavours that will excite cocktail lovers.”
With the additions of the two new Cape Grim 666 Vodka flavours strengthen SouthTrade International’s premium Australian craft spirit portfolio.
SouthTrade International On Trade Sales Manager, Andy Wren says, “Cocktail creation can be so much more creative with the introduction of natural botanicals and ingredients for bartenders looking to make their drinks and cocktail menu stand out. Lemon Myrtle Honey and Wattleseed Coffee are two new truly Australian flavours that provide unique profiles. We’re excited to see the new Cape Grim 666 Vodka label on back bars across the country.”
Cape Grim 666 Vodka – Lemon Myrtle Honey and Cape Grim 666 Vodka – Wattleseed Coffee is currently available in select on-premise venues and will be available through independent retailers nationally for RRP $65.00 from July 2019.