Mauricio Vergara has been appointed as the new Managing Director of Bacardi-Martini Australia. Bacardi Limited’s continued growth in the Asia-Pacific region has allowed for this expansion of leadership.
Before working in the alcohol industry with Bacardi Limited for six years, Vergara also had a long history with big names such as Procter & Gamble, Coca-Cola, SAB Miller and Brown-Forman.
“I’ve spent more than 25 years in brand marketing, 15 of which have been in the beverage industry,” said Vergara.
“As someone who’s been responsible for commercial strategy, customer marketing, and sales of the Bacardi portfolio across North America, I have a passion for the front end of our business.
“The global spirits industry is adapting to cultural shifts. Consumers are more informed and want to know the story behind what they’re buying. I’m eager to continue to develop Bacardi-Martini Australia’s portfolio, leading a forward-thinking team in a pivotal phase of growth.”
Vergara will also be moving to Sydney from the North American division to begin his new role in July.
“I’m thrilled to welcome Mauricio Vergara to the North Asia Pacific (NAPAC) Region Bacardi Leadership Team,” said Regional Vice President Denis Brown, who continues to have regional responsibility for Australia.