Bacardi Martini Australia appoints Alejandro Archibald as the official Patrón Tequila Ambassador for Australia. Originally from Belize, Central America, Alejandro is currently based in Melbourne and recently worked at Seamstress, Beneath Driver Lane & Matilda.
Alejandro has over 10 years experience and was chosen for the role given his substantial background in the industry and passion for tequila. He has also been a finalist of Patrón Perfectionist competition in 2016 and 2017.
Alejandro comments on his new role as an ambassador; “I’m excited to represent Patrón Tequila, I have an extremely high level of respect for the brand and see it as a leader in the industry with the power to push the agave category further and inspire new trends.”
Andres Valderrama, Marketing Manager of Patrón Tequila Australia, comments, “Alejandro is a fantastic addition to our team as he shares our same category-elevating vision with unquestionable passion. I’m sure he will add significant value to our key trading partners through category education and joint building opportunities.”
Alejandro will commence his role as Patrón Tequila Ambassador in October 2018 at Bacardi-Martini Australia.