After selling to PROXIMO last year, island2island Beverage Co. has officially changed its name to PROXIMO Australia Pty. Ltd., effective immediately.
PROXIMO hopes the change will highlight the shift of the beverage company from a local distribution operation to becoming a key part of the global business.
“As part of a global spirits group committed to investing in innovation, PROXIMO Australia will build stronger relationships with key retail and on-premise partners that will drive deeper engagement for our product portfolio,” said Justin Casey, general manager of PROXIMO Australia.
PROXIMO Australia owns a number of spirits brands, including Jose Cuervo Tequila, Bushmills Irish Whiskey, The Kraken Black Spiced Rum and 1800 Tequila.
To make contact or learn more about PROXIMO Australia’s portfolio, head to PROXIMO’s website.