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Tito’s Is Wishing Humans and Pups Alike a Happy New Year

Tito’s Handmade Vodka is honouring the Chinese Year of the Dog with the release of promotional New Year gift bags.

Decorated in red and gold, the bag reflects the happiness and good fortune that comes with the advent of Chinese New Year.

The Year of the Dog is especially significant for the premium corn vodka brand, as it links with Tito’s special relationship with dogs.

The brand has been dedicated to showing puppy love since founder Tito Beveridge noticed the amount of stray dogs that roamed the distillery site and began actively working with animal rescue organisations and charities.

Tito’s continue this legacy today, with all proceeds from its branded dog products going directly to charity. This has earned the brand the title of, ‘the vodka for dog people’.

In speaking of the Chinese New Year promotion, John McDonnell, managing director of Tito’s International said: “The vision of our Vodka for Dog People program is to unite with our friends, fans and partners to better the lives of pets and their families far and wide. Chinese New Year is one of the most celebrated festivals on earth and this year has a special significance for us. We look forward to celebrating it with our customers and fans around the world.”

The Year of the Dog bags will be available in duty free stores worldwide.