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Asahi add four brands to the portfolio

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Asahi Premium Beverages (APB) has acquired four brands from ASM Liquor. Asahi will add Vodka O, the number three selling vodka in Australia, Tequila Blu, Spicebox Whisky and the super premium VDKA 6100. The company will also assume the range of Vodka O and Spicebox RTDs.

Asahi will acquire the VDKA 6100 brand for Australia, New Zealand and Japan, while ASM retains the brand for the US and other markets where it is currently available.

 

Chief Commercial Officer of Asahi, Scott Hadley, said, “These brands will give APB an important position within the full strength spirits category. This will mean we can offer our customers an even broader range of alcohol beverages.”

Head to asahipremiumbeverages.com for more information.