Moét Hennessy Diageo Hong Kong has launched the 2016 edition of the World Class Competition. Now in its fifth year, the event is the world’s largest and most prestigious cocktail contest.
That’s right ladies and gents; it’s time to get moving and shaking because we’re talking about World Class.
This year, the Hong Kong and Macau leg of the competition will take place over three rounds. The first round started Monday, February 29th and will carry on to Sunday April 3rd. For this part, bartenders are asked to create a cocktail suitable for mid-afternoon consumption using Bulleit Bourbon or Bulleit Rye Whiskey. As such, contestants must consider the occasion the drink is served at and given the time of day, an appropriate alcoholic strength.
All cocktail recipes must be submitted online at bit.ly/worldclasshk and bartenders are also required to post a photo of their drink on social media and make it available in their venue.
With the responsible consumption of alcohol at the core of its mission, World Class will also aim to elevate the drinking experience of consumers by training and inspiring bartenders at a series of masterclasses throughout the competition. In Hong Kong, the classes will be hosted by a group of renowned bartenders and producers including: Charlie Ainsbury (Australian World Class winner 2014), Nathan Beasley (manager, Black Pearl #7 best bar in the world), Bob Nolet (11th generation producer of Ketel One vodka) and Erik Lorincz (Head bartender of the Savoy Hotel).
Consumers will also be invited to meet and interact with the visiting bartenders as well as sample their drinks. On March 22nd, Charlie and Nathan will be manning the bar at Quinary pitching cocktails from Charlie’s ‘This Must Be the Place’ bar in Sydney against Nathan’s cocktails from the legendary ‘Black Pearl’ in Melbourne. On the night of March 23rd, Charlie will also be taking over the bar at Stockton while Nathan will be slinging cocktails from the Lobster Bar and Grill at the Island Shangri-La.
World Class will come to an end in Hong Kong in May, with the final and a series of ticketed consumer events taking place at outlets around the city. The Hong Kong and Macau winner will then go on to complete a bar mentorship in Australia in July before heading to Miami for the global final in September.